You want to grow your Instagram account? Sure you do or you wouldn't feel frustrated by the lack of likes when you post. I've listen to many IG'ers say how frustrated they are because they aren't selling, no ones engaging with their posts. They are torturing themselves over frivolous likes. WHY? They don't understand what grows a following and what increases your sales. I suggest take a look at your Instagram analytics, and then take the time to really... I mean really understand them.
Instagram analytics can begin to help you target the right audience, post engaging content, get more views on stories, and so much more!
Learning all of the different Instagram metrics and terms, and how to use this data for growth, can be overwhelming.
In my Phenomenal Write-Up to Musilytics Instagram analytical tool, I will walk you through the ins and outs of each metrics and what they mean and what they can do for you. And finally how you can use this knowledge to build a winning content strategy.
Where Are Your Instagram Analytics
Instagram Analytics are only available to Instagram business profiles, which is just one of the many reasons I recommend switching to an Instagram business profile.
If you already have an Instagram business profile, you can easily access your analytics through the Insights tab in the Instagram app on your phone.
If you haven’t transitioned over to a business profile yet, do so... like yesterday because you are wasting time and losing business.
How to Access Your Instagram Insights:
First, we’ll cover how to find your analytics in the Instagram app.
Start by tapping on the menu icon in the top right corner of your Instagram profile, and then click on “Insights” tab, which will open the analytics for your business profile.
If you made the switch to a business profile very recently, it may take a while for Instagram to generate data for your account. Also, Instagram can only show you analytics for posts and stories that were published after you switched to a business profile.
Once you open your Insights, you’ll be able to find a ton of metrics and analytics for your posts, stories, and audience demographics.
Now... lets get down to the good stuff!
Find Your Best Time to Post on Instagram
Diving into your IG analytics is more than discovering which photo, video, or story performed best.
Truly understanding how your content performs – by tracking key Instagram metric such as timing of your post over time – is the key to keeping you in front of your followers eyes when they on social media.
For example, your main audience is in New York and you are in Australia... when should you post? You don't know... let me add another wrinkle. The peak at their online activity is between 12-6 am. When should you post?
If you don't know this, you are losing potential business and engagement. You can't afford to waste seconds guessing when your target market is online. You want as many eyes and minds on your profile as possible.
Musiltyics time mapping tool provides your best times to post in the week. Not just locally, but globally! It is calculated by analyzing the engagement rates of all your post and identifies the times you received the most engagement. You will no longer poorly schedule another post and miss customers.
Musilytics can also figures out when you should post based on timezone and country.
Create More Engaging Content With Instagram Analytics
Now that we’ve honed-in on your Instagram audience, let’s discover how your content is performing overall.
It’s time to learn about your Instagram post analytics, what they mean, and how to use them to build a winning content strategy!
Simply blasting content onto your profile will create a lot of frustrating busy work for you.
Musilytics post analyzing tool calculates what you need to create your business changing content. So if you are posting videos, photos and carousels, Musilytics will tell you what is performing best. This information will tell you what your followers like.
Then you can give them more of what they like and they will give you more of their interest which could lead to them purchasing your product or services.
Impressions represent the total number of times your photo, video, or story has been seen. This number includes every time a user saw your post while scrolling through their feed, clicked through your business’ profile to view a photo for practice.
Like impressions, reach also shows the total number of views but rather than calculate it by total eyes on your content, it narrows it down unique users’ views only. On Instagram, these metrics will likely be very similar due to Instagram’s lack of in-platform public sharing functionality — that is, you’ll typically only see a unique post one time.
I believe this is the most important metrics when giving more of the content your followers like and building a business because this tells you what you a relationship has started! It is then up to you to cultivate that relationship and eventually take it out of your IG inbox. Engagement is the total number of unique accounts that have liked, commented, and saved a particular photo or video. Note that it won’t count multiple comments from the same user, which could happen in the case of giveaways where users tend to post multiple times to improve their chances.
How to Find Your Engagement Rate on Instagram
Engagement rate is the percentage of followers or viewers that engage with your posts. Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage.
One benefit of being on a Musilytics plan, is that your Instagram engagement rate is automatically calculated for you! No math needed.
You can easily see which of your posts are performing the best in your feed, and what kind of content resonates with your audience the best.
How to Set Goals and KPIs Using Instagram Analytics
If you are not setting goals and KPI's your business is dead in the water and you are not serious about building your business.
I read and hear so many times people are getting know results and are doing the same thing... I don't get that. SWITCH UP YOUR GAME!
The only way is to have goals and KPI's in place. They give you something to work towards and to ultimately help you put a plan in place.
Instagram analytics are so powerful when it comes to strategizing for the future. You’ll be able to make better informed decisions for your brand or business, and make changes that make a real, positive difference your Instagram account.
A KPI is your selected metric that specifically measures the success of your content or campaign. How you determine your KPIs will ultimately depend on your business goals and what you want to achieve with Instagram.
If your business thrives on community, you may want to look to engagements as your KPI for photos and videos.
If you boost an individual post, you may want to switch that KPI up and focus on reach to see what kind of impact your content has made on the Instagram community as a whole.
Or if you end up running a giveaway and require comments to enter, looking at comments as your KPI may be a great choice in determining a contest’s performance. You could then use this metric as a way to compare the success of your contests moving forward, by seeing which contest got the most comments.
Whatever your KPIs, it comes down to your overall business goals!
Armed with your knowledge of different metrics and your Instagram KPIs, you’re now ready to build a winning strategy.
Setting future goals is important to a business and you may not have the 'know how' nor don't want to bother with it and focus on your creativity.
You will want to consider the support of a business planner.
Treating metrics as the singular answer to what a successful Instagram looks like can stifle your creativity — use these numbers instead as a way to confirm what your intuition tells you or guide your next move.
So test out different KPIs, play around with your content strategy, and see what sticks. You may be surprised to see what works!