The Number Of Followers Isn't Important...Engagement is Everything.
Updated: Apr 4, 2019
As a brand, it makes perfect sense to want more followers. Reaching 5K, 10K, 15K, 20K, and so on follower milestones is an amazing achievement. It gives you more credibility and clout. Musilytics understands and strategically analyzes your account. When you are looking at your followers, you should know quality of followers always takes precedence over the total number of followers. Here are 3 reasons why your follower count should never be the main goal of your social strategy.
1. Large number of followers ≠ big time engagement
I’ve seen it time and again, especially with “influencer” accounts. They have well over 125K followers but are only receiving 500 likes and a pinch full of comments on their posts. Engagement will always be the metric I stress to my clients. Don't get me wrong, we want people to follow us... BUT what is the point if they don't engage with what you are posting? We want people to like, comment, share, and interact with our post not-not just a simple follow on our Instagram account.
2. Bots won’t buy
If you want 20K Instagram followers, you can buy them in an instant. Obviously, this strategy is never recommended. I never recommend it. But my immediate question would be “why?” What is the point? What will that number of followers get you? Pride? Build your ego a little? Yes and all the above. Of course, over time I want to see my client’s social media followers exceed that. It. Takes. Time. Instead of investing money in bots (that won’t buy your product by the way), spend your time engaging and growing the audience you already have.
3. Followings Fluctuate
If you’re looking at the number of followers as your most important metric, then you should prepare to be disappointed. You have already lost. Followers come and go. Some weeks you’ll gain 30 and other weeks you’ll lose 15. Social media is a fluid space, and you shouldn’t put too much pressure on the little number at the top of your social account. Instead, focus on the ROI of social. Try hosting a special promo for your followers and see how many fans engage.
Whether you have 75,000 or 10,000 fans, remember that numbers aren’t everything. Engagement is everything!